Clarus
2022-2023 | Logo & rebrand
CLARUS® revolutionizes how natural fibers are used in textiles using a patented ion-based technology. The tech can be applied to any natural fiber, and I knew that I had to change the existing mark to not only emulate cellulosic (plant-based) fibers, but noble (animal-derived) fibers as well.
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![](https://freight.cargo.site/t/original/i/b0a32111f892eb0b455d272b53dfa449a732f355ba917598a6e26c48e512de98/Clarus-1.png)
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