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Leslie Bonzella


I am a Brooklyn-based multidisciplinary creative blending design, copywriting, and brand strategy to help purpose-driven companies tell their stories with clarity and impact.

With experience spanning rebrands, web launches, and immersive events, I translate complex ideas into compelling visual and verbal narratives.

Currently exploring roles and collaborations where I can combine creative direction with brand strategy to help future-focused brands grow.

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Fashion for Good Installation


2022-2023 | On view February-October 2023

I developed, designed and executed a 7 foot tall, plastic-free installation at the Fashion for Good museum in Amsterdam, NL on behalf of NFW.
What happens when natural fibers like cotton are recycled? Through shredding and carding, fibers are extracted from used fabrics. This process drastically shortens the length of the fibers, which in turn lowers the quality. The result is that a lot of recycled natural fibers end up in low-quality, downcycled products.

NFW has solved this recycling shortfall with Clarus. Clarus is built on the science of “welding” fibers which effectively lengthens and strengthens natural fibers through closed-loop, green chemistry. 

The installation illustrates the science behind Clarus: strengthening thousands of individual fibers to create high-performance natural yarns. It also represents the thousands of global storylines that share a common thread: cotton.




Video credit: Fashion for Good