Leslie Bonzella

Leslie is a Brooklyn-based art director and designer. She is currently art directing at NFW making the world’s boldest brands more sustainable.

Leslie is a Scorpio sun, Virgo moon which makes her the “most organized creative you’ve ever met” (direct quote from her project manager). Her unique Zilennial perspective brings order (and aesthetics) to chaos.

She brings a thoughtful approach to every solution she builds. She loves making complicated things simple.


Music Visualization

Using color and music classification, I sorted music by era, tempo, and energy to create a music sharing feature to Spotify’s current design. See my coded data (using p5.js) visualization here

I found it vital to create a way to see how our friends listen, creating more intention in people’s shared content. 

My preliminary sketch process involved figuring out ways in which music classification made sense. To create my potential algorithm, I researched semantic differentials, which is a technique in which 2 words, neither one more positive nor negative than the other, are used on ends of a spectrum. I began to categorize and plot genres in terms of tempo, energy, and era. 

 Digital Iterations

Final Frames