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Leslie Bonzella


I am a Brooklyn-based multidisciplinary creative blending design, copywriting, and brand strategy to help purpose-driven companies tell their stories with clarity and impact.

With experience spanning rebrands, web launches, and immersive events, I translate complex ideas into compelling visual and verbal narratives.

Currently exploring roles and collaborations where I can combine creative direction with brand strategy to help future-focused brands grow.

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The Machine



In collaboration with Grace Hertlein, Alex Julian, Blake Juras, Abby Lowenstein, & Alison McNair

The Machine is a proposal for the senior communication design exhibition for the DAAP Graphic Communication Design class of 2020.  

“Communication designers are up and running early in the morning and late into the night, pushing pixels and turning gears.  As we reach the end of our time in DAAP, we are running on empty and blowing fuses left and right. But like cogs in a wheel, we help each other, keep pushing forward, and in the end we always produce the best.

We are the machine.”



Brand Mark



Wordmark




Invites

Extras


Our brand includes a unique voice and syntax. Taking inspiration from all types of machinery, we would incorporate tongue-in-cheek phrases such as “nuts and bolts” for food and beverage, “running on empty” to update our followers on our capstone progress, and “all systems go” on the day of the exhibition.

Environmental